Profile
Charlene Goodwin is senior vice president of marketing at Admiral Insurance Group, where she leads strategic marketing and communications to strengthen the Admiral brand, elevate its products, and deepen relationships with broker partners. She is also the founder of Admiral’s Employee Empowerment groups, reflecting her commitment to creating an inclusive and engaging workplace.
Goodwin has spent more than half of her marketing career serving the global commercial insurance industry. She has successfully repositioned organizations and brands, supported business expansion into new international markets, and guided firms through periods of change and growth.
Goodwin holds an MBA in marketing from the University of Phoenix and a Bachelor of Science in Marketing from Thomas Edison State University. In 2020, she further demonstrated her commitment to the industry by earning her Associate in Surplus Lines Insurance (ASLI) designation. She is an active industry leader, serving on the Board of the Insurance Marketing Communications Association and chairing its Strategic Partnerships Committee.
232 Strawbridge Drive, Suite 300, Moorestown, NJ 08057
832 499 6597
adele.smith@axaxl.com
linkedin.com/in/charlenegoodwin
admiralins.com
Charlene Goodwin
Senior Vice President, Marketing
Admiral Insurance Group
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Bio
Milestones
Profile
Read on
Special Report
Home
Bio
Milestones
Read on
Special Report
Home
Bio
Milestones
2006–2008
2013–2018
2020–2021
2022
2025
2006: Began insurance marketing career at ESIS (a Chubb Company)
2008: Hired at EQECAT to build out a marketing team
2006–2008
2013: Joined Advisen as Chief Marketing Officer
2018: Joined Admiral as Vice President of Marketing
2013–2018
2020: Earned ASLI designation
2021: Became Board Member of IMCA and Co-Chair of Partnerships Committee
2020–2021
Founded Admiral’s Employee Empowerment Groups
2022
Promoted to Senior Vice President of Marketing
2025
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
She continually assesses strategy, aligning talent, technology, and capital with Fortegra’s future vision. By helping people understand the value of their work, Taylor drives engagement and fosters a culture where everyone sees themselves as a builder of the company’s future.
With respect to her impact at Fortegra, she adds, “I enjoy taking on operational challenges that enable our underwriting, actuarial, and finance professionals to focus on their core priorities, ultimately delivering meaningful value to Fortegra's partners and stakeholders.”
Three themes anchor her approach to both role and career:
commitment to continuous learning
focus on serving the enterprise and adding tangible value
alignment with companies whose values mirror her own
Recognized by Insurance Business as an Elite Woman 2026, Taylor is aware of the importance of visibility and representation. In a sector where senior female role models remain limited, she has chosen to see barriers as an invitation to chart her own course.
Through mentorship, active participation in networks of women C-suite leaders, and initiatives like Fortegra’s Network of Women (N.O.W.) program, she is helping build clearer pathways, stronger support systems, and broader possibilities for the next generation.
“If my experience can help someone navigate their path with more confidence or clarity, then recognition like this becomes much more meaningful,” she says. “My goal is to help create a cycle where every generation of leaders lifts the next one higher.”
“My goal is to help create a cycle where every generation of leaders lifts the next one higher”
Abbie Taylor,
Fortegra
“This type of work energizes me because, like many of us at Fortegra, I’m a business builder at heart”
Abbie Taylor,
Fortegra