“I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes”
Dixon Insurance Services
As the CEO for North Asia and Regional Head of Distribution at QBE Asia, Lei Yu has implemented well-defined strategies for the business and its distribution and partnership areas. These strategies have been instrumental in driving the company’s Asia growth ambition.
Lei brings a wealth of knowledge and experience in driving profitable growth, having served in executive leadership positions in various global insurance hubs over her career.
“I strongly believe in the power of teamwork,” she says. “I actively listen to and communicate openly with my team, building trust and encouraging them to believe we can overcome any obstacle together. The substantial increase in our colleague engagement scores over the past few years has been an important milestone in our journey towards achieving our goals.”
One of Lei’s most significant challenges in her current role is addressing the legacy issues she encountered when she first joined the business. With her steady leadership, Lei and her team are modernising traditional insurance practices through innovation. They have implemented customer-centric initiatives to improve operational efficiency and create more value for their business partners and customers.
“As a result, we have been able to turn around our business performance and achieve profitable growth, which is a significant accomplishment that I am very proud of,” Lei explains. “I firmly believe in taking small, incremental steps toward our goals when tackling challenges. By doing so, we can achieve measurable progress and build momentum towards achieving our ultimate objectives.”
Lei’s high energy, grit, and customer focus have propelled her insurance career. She has earned a reputation among her peers for her “energetic dynamism” and enthusiasm for tackling tasks. Her positivity motivates those around her to accomplish their best work as they pursue goals with a sense of urgency and determination.
Known for possessing the courage and resilience to keep going even when the going gets tough, Lei’s forward-thinking and innovative approach allows her to prioritise the needs and wants of her customers.
She is committed to using emerging technologies such as AI and machine learning to drive efficiency and boost customer experience. Lei is also passionate about DE&I and believes strongly in increasing the representation of women, the younger generation, and underrepresented groups in executive positions to ensure future business success.
Fostering an environment where everyone is committed to meeting the expectations of QBE’s customers and enhancing customer experience is paramount to Lei, who has prioritised investing in new technologies, services and talent development to ensure the best possible service is delivered.
“I believe leaders should not only talk the talk, but walk the walk, so I must role model and show everyone how to be empathic towards our business partners, customers and stakeholders,” she says.
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Chief Executive Officer, North Asia and Regional Head of Distribution
“To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need”
Dixon Insurance Services
Managing Director at Marsh
Chief Executive Officer at Marsh Hong Kong
Member of the Hong Kong Trade Development Council Belt and Road Committee
Chief Executive Officer, North Asia and Regional Head of Distribution at QBE Asia
2021: Recognised by Insurance Business Asia as one of 21 Elite Women
Present: Member of the Board of Pacific Basin Economic Council
Promoted to Divisional Group President at Great American Insurance Group
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
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How does he distinguish himself among fellow brokers?
“I believe all brokers are working very hard in a difficult market,” he says. “However, I have demonstrated continued growth, advocacy and performance on my client’s behalf, which is now recognised [for 10 consecutive years] in the Elite Broker awards.”
In 1990, Dixon got started with FAI, working in claims and as a team leader. From the late 1990s up until 2003, he worked at FAI and Suncorp in underwriting and as an area manager at VACC, CGU (South East Queensland). From 2003 to 2012, he got into broking and eventually started Dixon Insurance in 2013. Since then, he’s accumulated numerous acccolades, including Elite Broker, Diversity and Equity, and Fast Broker awards.
During the pandemic, Dixon challenged insurers over the Quarantine Act application to insurance wordings. His argument was that the Quarantine Act does not apply as an exclusion, as the Biosecurity Act was invoked by the Morrison Government, and this was not a subsequent amendment to the Quarantine Act. The test case in the Appeals court was won for Dixon’s client with a unanimous five-judge verdict.
He remains focused on transport, manufacturing, motor trade, engineering and large farm clients.
What are his plans for the future?
On a business level, “more of the same. I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes.”
On a personal level, Dixon invests significant time, effort and funds, along with his GT3, to support many charities through his passion for motorsport. From participating in and sponsoring the Thunderbolt Run (which provides tens of thousands of dollars in support for Beyond Blue and Prostate Cancer), to organising and running the Track Knights for Amira charity night where 28 Exotic Supercars raised funds through passenger laps in wet conditions, Dixon states “this is our time to give back to the community and those in need. My friendships and association with those seeking to do the same, allows us to contribute to those less fortunate and raise funds and awareness”.
He adds: “To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need.”