Profile
"West Oak’s success has come from always putting our clients’ best interests first and always finding ways to improve and add more value to them"
Andrew mcquiston,
west oak family office, wellington-altus private wealth
Alexandra Ferguson is an insurance leader and client partner of dynamic companies, a role where she develops strong and lasting relationships as well as comprehensive insurance solutions. She is an account director and state manager at Avatar Brokers, a rapidly rising niche brokerage which partners with organisations to support the advancement of innovative solutions for major world issues. Alex’s passion for problem solving, client and insurer partnerships, alongside technical expertise, help generate exciting opportunities to foster growth and expansion within the business.
Over the past 15 years, she has dedicated herself to promoting the insurance profession through her involvement in various industry committees, including young professionals, diversity, and various mentoring roles. She has also won several awards and scholarships, such as the CGU Insurance CPIB Scholarship and the Young Insurance Broker of the Year award (NSW and ACT) from the National Insurance Brokers Association. These accolades serve as a testament to the high standards of service she sets and a recognition of her commercial pragmatism and capabilities.
Her clients have confidence in her expertise, how she provides it, and the benefits they receive from her and the Avatar team. Excellence in broking requires clear thinking, focus and specialised negotiating skills, which Alex’s clients receive through her proficiency as an expert buyer, claims manager and risk advisor. Currently, her main role is to inspire, influence, and lead a team of highly skilled and motivated insurance professionals.
She has completed her Master’s of Insurance and Risk Management degree and is finalising her Executive MBA.
Level 14, 114 William Street, Melbourne, VIC 3000, Australia
0428 134 876
alexandraf@avatarbrokers.com
linkedin.com/in/alexandra-b-ferguson
www.avatarbrokers.com
Alexandra Ferguson
State Manager (Victoria) and Account Director
Avatar Brokers
Read on
Special Report
Home
Bio
Milestones
Profile
Alexandra Ferguson is an insurance leader and client partner of dynamic companies, a role where she develops strong and lasting relationships as well as comprehensive insurance solutions. She is an account director and state manager at Avatar Brokers, a rapidly rising niche brokerage which partners with organisations to support the advancement of innovative solutions for major world issues. Alex’s passion for problem solving, client and insurer partnerships, alongside technical expertise, help generate exciting opportunities to foster growth and expansion within the business.
Over the past 15 years, she has dedicated herself to promoting the insurance profession through her involvement in various industry committees, including young professionals, diversity, and various mentoring roles. She has also won several awards and scholarships, such as the CGU Insurance CPIB Scholarship and the Young Insurance Broker of the Year award (NSW and ACT) from the National Insurance Brokers Association. These accolades serve as a testament to the high standards of service she sets and a recognition of her commercial pragmatism and capabilities.
Her clients have confidence in her expertise, how she provides it, and the benefits they receive from her and the Avatar team. Excellence in broking requires clear thinking, focus and specialised negotiating skills, which Alex’s clients receive through her proficiency as an expert buyer, claims manager and risk advisor. Currently, her main role is to inspire, influence, and lead a team of highly skilled and motivated insurance professionals.
She has completed her Master’s of Insurance and Risk Management degree and is finalising her Executive MBA.
Alexandra Ferguson
State Manager (Victoria)
and Account Director
Avatar Brokers
Read on
Special Report
Home
Bio
Milestones
Profile
Alexandra Ferguson is an insurance leader and client partner of dynamic companies, a role where she develops strong and lasting relationships as well as comprehensive insurance solutions. She is an account director and state manager at Avatar Brokers, a rapidly rising niche brokerage which partners with organisations to support the advancement of innovative solutions for major world issues. Alex’s passion for problem solving, client and insurer partnerships, alongside technical expertise, help generate exciting opportunities to foster growth and expansion within the business.
Over the past 15 years, she has dedicated herself to promoting the insurance profession through her involvement in various industry committees, including young professionals, diversity, and various mentoring roles. She has also won several awards and scholarships, such as the CGU Insurance CPIB Scholarship and the Young Insurance Broker of the Year award (NSW and ACT) from the National Insurance Brokers Association. These accolades serve as a testament to the high standards of service she sets and a recognition of her commercial pragmatism and capabilities.
Her clients have confidence in her expertise, how she provides it, and the benefits they receive from her and the Avatar team. Excellence in broking requires clear thinking, focus and specialised negotiating skills, which Alex’s clients receive through her proficiency as an expert buyer, claims manager and risk advisor. Currently, her main role is to inspire, influence, and lead a team of highly skilled and motivated insurance professionals.
She has completed her Master’s of Insurance and Risk Management degree and is finalising her Executive MBA.
Milestones
2020–
present
Insurance Business Magazine | Key Media
Took up leadership position at Avatar
to assist in the growth, development and opportunities available for the independent niche broking house
Mentor for NIBA Mentoring Program (2014–2022)
2020–present
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2015
Ted Talk in collaboration with key media
Asia-Pacific broking leader for transformational change at WTW, driving operational efficiency and market engagement across the region
Finalist in Inaugural ANZIIF Young Insurance Professional Award
Chairperson of NIBA Young Professionals Committee (2014–2017)
Mentor for NIBA Mentoring Program (2014–2022)
2015
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2013
Ted Talk in collaboration with key media
CGU Insurance and NIBA CPIB
Scholarship Winner
Lucy Mentoring Program - Mentor for penultimate female UNI students in Business and Law Faculty (2013–2022)
2013
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2012
Ted Talk in collaboration with key media
Won NIBA Young Professional Award (NSW/ACT)
Chairperson and Founder of Willis Young Professionals - NSW, Australasian, and International Committees (2010–2016)
2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2006
Ted Talk in collaboration with key media
Member of the Graduate Program
at JLT Australia, culminating in
a role in the corporate team
2006
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2006
2012
2013
2015
2020–present
Alexandra Ferguson
State Manager (Victoria) and Account Director
Avatar Brokers
Read on
Special Report
Home
Bio
Milestones
2020
2019
2018
2020-2021
2014-2022
2020
Insurance Business Magazine | Key Media
Received Best Lawyer in Canada Award (Employment and Labour Law)
2020
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2019
Ted Talk in collaboration with key media
TeD Talk Speaker
2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2018
Ted Talk in collaboration with key media
title of milestone
2018
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2020-2021
Human Resources Magazine | key media
Received Lexology Client Choice Award (Labour and Employment – Canada)
2020-2021
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2014-2022
human resources | key media
Received Best Lawyer in Canada Award (Employment and Labour Law)
2014-2022
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Milestones
Career Accolades
2020–present
2015
2013
2012
2006
2020–present
Insurance Business Magazine | Key Media
Took up leadership position at Avatar to assist in the growth, development and opportunities available for the independent niche broking house
Mentor for NIBA Mentoring Program (2014–2022)
2020–present
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2015
Human Resources Magazine | key media
Asia-Pacific broking leader for transformational change at WTW,
driving operational efficiency and market engagement across the region
Finalist in Inaugural ANZIIF Young Insurance Professional Award
Chairperson of NIBA Young Professionals Committee (2014–2017)
Mentor for NIBA Mentoring Program (2014–2022)
2015
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2013
Human Resources Magazine | key media
CGU Insurance and NIBA CPIB Scholarship Winner
Lucy Mentoring Program - Mentor for penultimate female
UNI students in Business and Law Faculty (2013–2022)
2013
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2012
Human Resources Magazine | key media
Won NIBA Young Professional Award (NSW/ACT)
Chairperson and Founder of Willis Young Professionals - NSW, Australasian, and International Committees (2010–2016)
2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2006
human resources | key media
Member of the Graduate Program at JLT Australia,
culminating in a role in the corporate team
2006
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Career Highlights
2020
2019
2018
2020-2021
2014-2022
2020
Insurance Business Magazine | Key Media
Receive an excellence award
2020
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2019
Ted Talk in collaboration with key media
TeD Talk Speaker
2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2018
Ted Talk in collaboration with key media
title of milestone
2018
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2020-2021
Ted Talk in collaboration with key media
Received Lexology
Client Choice Award
(Labour and Employment – Canada)
2020-2021
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2014-2022
Ted Talk in collaboration with key media
Received Best Lawyer in
Canada Award
(Employment and Labour Law)
2014-2022
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Career Accolades
Milestones
Milestones
2020
2019
2018
2020-2021
2014-2022
2020
Insurance Business Magazine | Key Media
Receive an excellence award
2020
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2019
Ted Talk in collaboration with key media
TeD Talk Speaker
2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2018
Ted Talk in collaboration with key media
title of milestone
2018
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2020-2021
Ted Talk in collaboration with key media
Received Lexology Client Choice Award (Labour and Employment – Canada)
2020-2021
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2014-2022
Ted Talk in collaboration with key media
Received Best Lawyer in Canada Award (Employment and Labour Law)
2014-2022
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Career Accolades
Milestones
2020–present
2015
2013
2012
2006
2020–present
Insurance Business Magazine | Key Media
Took up leadership position at Avatar to assist in the growth, development and opportunities available
for the independent niche broking house
Mentor for NIBA Mentoring Program (2014–2022)
2020–present
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2015
Ted Talk in collaboration with key media
Asia-Pacific broking leader for transformational change at WTW, driving operational efficiency
and market engagement across the region
Finalist in Inaugural ANZIIF Young
Insurance Professional Award
Chairperson of NIBA Young Professionals Committee (2014–2017)
Mentor for NIBA Mentoring Program (2014–2022)
2015
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2013
Ted Talk in collaboration with key media
CGU Insurance and NIBA CPIB Scholarship Winner
Lucy Mentoring Program - Mentor for penultimate female UNI students in Business and Law Faculty (2013–2022)
2013
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2012
Ted Talk in collaboration with key media
Won NIBA Young Professional Award (NSW/ACT)
Chairperson and Founder of Willis Young Professionals - NSW, Australasian, and International Committees (2010–2016)
2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2006
Ted Talk in collaboration with key media
Member of the Graduate Program at JLT Australia, culminating in a role in the corporate team
2006
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Milestones