Profile
“No matter how many clients I have, I make sure to call each one personally every quarter. It’s a chance to not only update them on their portfolio, but also check on how they’re doing personally”
Kelvin Rampersad,
Carte Wealth Management
Rose Freeman, CEO of Willow Insurance Corp., is active in the Saskatchewan broker and business community as a member of the Women Entrepreneurs of Saskatchewan, serving on the IBAS Rural Broker Committee, and as one of the first brokers selected to participate in the IBAS Leader’s Forum, designed to develop entrepreneurial and leadership skills for brokers. She was selected by Make-a- Wish Canada as an ambassador for their national Women for Wishes Campaign and has raise over $21,000 to date for the charity. Additionally, she holds a position on the SGI CANADA Broker’s Advisory Council and participates in the SGI CANADA’S Transformation Liaison Network.
Rose has been lauded not only for her financial success but also for the way in which she runs her business: with a focus on teamwork, resilience, community involvement, and commitment to her clients and to business growth.
In 2022, Insurance Business Canada recognized Rose as an “Elite Woman,” one of a select group who have broken glass ceilings and become role models for younger women in our industry, and as one of the top 10 brokers in Canada for the third consecutive year, for her innovation and service to clients. She has also recently been highlighted in the Special Report, celebrating outstanding insurance companies and professionals around the world.
205 Main Street, Shell Lake, SK
306 427 2255
rose@willowinsurance.ca
linkedin.com/in/rose-freeman-caib-68b66975
willowinsurance.ca
Rose Freeman
CEO
Willow Insurance Corp.
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“I strongly believe in working smarter, not harder. I think it’s one of the keys to living a great life, and I want to share that with as many people as possible”
Kelvin Rampersad,
Carte Wealth Management
2009 - 2011
2012 - 2016
2017 - 2021
2022 – 2023
2024 – Present
Account Officer II, Special Loans at Servus Credit Union
Secretary/Treasurer at Rotaract Program (Lloydminster Chapter)
2009 - 2011
Broker at Shell Lake Agency
Started Willow Insurance Corp. in 2013
President at Shell Lake and District Chamber of Commerce
2012 - 2016
Acquired Debden Agencies (Purchase and Merger)
Advisor on (IBAS) Rural Broker’s Committee
Became a Member of (IBAS) Leader’s Forum
2017 - 2021
Insurance Business Canada - Broker of the Year Award 2022 Finalist
Named as Insurance Business Canada's Elite Woman in 2022
Insurance Business Canada - Broker of the Year Award 2023 Finalist
Named as Women for Wishes Ambassador of Make- A- Wish Saskatchewan in 2023
Became SGI Broker Advisory Committee Member in 2023
2022 – 2023
Insurance Business Canada- Broker of the Year 2024 Award Finalist
Selected as Insurance Business Canada's Top Insurance Brokers in 2024
Named as Women for Wishes Ambassador of Make-A-Wish Saskatchewan in 2024
Known as SGI Broker Advisory Committee Member in 2024
Named as Insurance Business Canada’s Elite Women in 2025
Cited as Make-A-Wish Saskatchewan 2025 Women for Wishes Ambassador
Became IBAS Issuer Advisory Committee Member in 2025
Holding the position of CEO at Willow Insurance Corp. since 2013
2024 – Present
Milestones
Milestones
ELITE WOMEN 2024 JUDGE