Profile
Asima Zahid is a nationally recognized insurance leader with more than 20 years of experience driving strategic growth, building high-impact partnerships, and championing meaningful change across the Canadian insurance landscape. She currently serves as senior vice president, national brokers and Lloyd’s portfolio at First Onsite Property Restoration, where she oversees national insurance strategy and works closely with insurer and broker partners across North America.
Over the course of her career, Zahid has held senior leadership roles with respected organizations, including Sompo, Lloyd’s, Aviva, and TD Insurance, as well as key industry associations. In these positions, she has led business development, distribution strategy, and stakeholder engagement, earning a strong reputation for her ability to build trust, foster collaboration, and consistently deliver results.
A passionate advocate for diversity and inclusion, Zahid is a visible champion for women in insurance and a dedicated supporter of the Insurance Institute of Canada. She has served on the Dive In Festival board for more than seven years and is a frequent participant in industry panels and mentorship programs. Her leadership and impact have been recognized with honours such as Insurance Business Canada’s Elite Woman and inclusion in the Global 100 list.
110 Matheson Blvd W, Mississauga, ON L5R 3L7
+1 (416) 771 0354
asima.zahid@firstonsite.ca
linkedin.com/in/asimaz
firstonsite.ca
Asima Zahid
Senior Vice President, National Brokers and Lloyd’s Portfolio
First Onsite Property Restoration
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Bio
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Profile
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Bio
Milestones
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Bio
Milestones
2009–2013
2018–2021
2022–2024
2025–present
Present
Director, Actuarial and Product Development (AXA Assurances): responsible for pricing and delivering competitive and high-performing life insurance solutions
2009–2013
Director, Actuarial – Individual Insurance (SSQ/Beneva): responsible for pricing and reinsurance for a large portfolio of life, health, and savings insurance products while actively contributing to strategic initiatives aimed at driving company growth
2018–2021
VP, Actuarial and Product Development (Assumption Life): responsible for product strategy – from design to actuarial pricing – to deliver relevant solutions and support business growth
2022–2024
VP, Offer Management and Customer Experience (Assumption Life): responsible for product strategy and customer experience, bringing together actuarial, product development, operations, and performance to ensure sustainable growth and deliver a human-centred experience
2025–present
CEO at HIROC since 2017
Present
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
Empathy underpins that discipline. Prickett has struggled in the industry. She has felt what it is like when promised support does not materialize. Having worked across almost every function in the company, she understands operational detail and the pressure agents face. That shared experience shapes her leadership.
Structural barriers also shaped her path. As a woman and a mother, she encountered the assumption that serious business building required keeping priorities “out of order for a time.” She also experienced the double standard that frames firm women as difficult while praising similar behaviour in men.
“If you have a choice between being liked and doing the right thing, doing the right thing is always better, even if it’s the unpopular thing,” Prickett says.
She wants to dismantle the expectation that women must choose between career and family, or between strength and kindness. In her view, leadership demands both conviction and care.
Being named an Elite Woman carries weight. Prickett did not have female role models in the industry when she started. She hopes visibility changes that. “I hope I can be an example. Not of perfection, but of persistence. Of building from your values and staying true to who you are.”
The legacy Prickett is still defining centres on proof – proof that a large, profitable company can grow without sacrificing integrity; proof that agents can build real assets while keeping their priorities intact; and proof that leadership does not require abandoning who you are to succeed.
“If you have a choice between being liked and doing the right thing, doing the right thing is always better, even if it’s the unpopular thing”
Lee-Ann Prickett,
Experior Financial Group
“What I’ve learned is that when you build from your values, when you put people first, when you do the right thing even when it’s hard, that becomes your plan”
Lee-Ann Prickett,
Experior Financial Group
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage