Profile
Herman Atwal is a respected leader in the Canadian insurance industry, known for her dedication, steady growth, and lasting impact. Her career is driven by a genuine passion for helping others, building strong teams, and contributing to a better future for the people and communities she serves.
Atwal entered the insurance industry with firsthand experience and a deep commitment to learning – qualities that shaped her approach from the very beginning of her career. She started on the front lines in sales and service, where she gained a strong appreciation for client relationships, problem-solving, and the real, everyday impact insurance has on people’s lives. These early experiences laid the foundation for her leadership style and values.
Over the years, Atwal’s curiosity, strong work ethic, and willingness to embrace new challenges fueled her growth across a range of roles and responsibilities. Today, as vice president, she focuses on developing leaders, mentoring emerging professionals, and driving positive change across culture, client accountability, and opportunity.
Atwal is deeply passionate about mentorship and representation within the insurance industry and remains committed to creating pathways for the next generation of leaders to thrive.
1331 Macleod Trl SE #301, Calgary, AB T2G 0K3
416 733 2773
communications@hiroc.com
linkedin.com/in/herman-atwal-851b8551
linkinsurance.ca
Herman Atwal
Vice President
Link Insurance
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Bio
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Profile
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Special Report
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Bio
Milestones
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Special Report
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Bio
Milestones
2008–2010
2010–2013
2013–2019
2019–2025
Present
Insurance Sales and Service Agent at AMA
2008–2010
Insurance Agency Supervisor at AMA
2010–2013
Customer Relations Manager and Service Supervisor at Johnson Insurance
2013–2019
Principal Director of Operations, Operations Manager, and Administrative Team Lead at Sharp Insurance
2019–2025
Vice President at Link Insurance since 2025
Present
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
Empathy underpins that discipline. Prickett has struggled in the industry. She has felt what it is like when promised support does not materialize. Having worked across almost every function in the company, she understands operational detail and the pressure agents face. That shared experience shapes her leadership.
Structural barriers also shaped her path. As a woman and a mother, she encountered the assumption that serious business building required keeping priorities “out of order for a time.” She also experienced the double standard that frames firm women as difficult while praising similar behaviour in men.
“If you have a choice between being liked and doing the right thing, doing the right thing is always better, even if it’s the unpopular thing,” Prickett says.
She wants to dismantle the expectation that women must choose between career and family, or between strength and kindness. In her view, leadership demands both conviction and care.
Being named an Elite Woman carries weight. Prickett did not have female role models in the industry when she started. She hopes visibility changes that. “I hope I can be an example. Not of perfection, but of persistence. Of building from your values and staying true to who you are.”
The legacy Prickett is still defining centres on proof – proof that a large, profitable company can grow without sacrificing integrity; proof that agents can build real assets while keeping their priorities intact; and proof that leadership does not require abandoning who you are to succeed.
“If you have a choice between being liked and doing the right thing, doing the right thing is always better, even if it’s the unpopular thing”
Lee-Ann Prickett,
Experior Financial Group
“What I’ve learned is that when you build from your values, when you put people first, when you do the right thing even when it’s hard, that becomes your plan”
Lee-Ann Prickett,
Experior Financial Group
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage