Headquarters:
Port Coquitlam, BC
Year founded:
2015
Number of employees:
540
Phone:
604 941 1009
Email:
info@insureline.com
Website:
joininsureline.com
LinkedIn:
linkedin.com/company/insureline-inc-
Aly Kanji
Chief Executive Officer
Kelly Walker
President
Kristy Kayat
Chief Financial Officer
Leadership
Aly Kanji is the visionary founder of InsureLine, established in 2015 to transform Canada’s insurance landscape. A lawyer with deep insurance industry expertise, his passion for empowering entrepreneurs has helped build a national network of independent brokerages. Kanji’s leadership is defined by integrity, innovation, and a commitment to diversity, earning him recognition as a thought leader and advocate for inclusion. Through his relentless drive and focus on adding value to others, he inspires brokers to own their success and deliver exceptional client experiences, redefining what’s possible in Canadian insurance.
Chief Executive Officer
Aly Kanji
Kelly Walker is a dynamic technology executive and entrepreneur, currently serving as president and founding partner of InsureLine. With a proven track record in software development, digital transformation, and strategic leadership, he has propelled multiple organizations forward, including Dominion Lending Centres and Uniserve Communications. At InsureLine, Walker oversees operations and empowers independent brokerages with essential tools, innovative technology, and unwavering support. His visionary approach, commitment to excellence, and passion for driving value have helped InsureLine set new productivity standards, propelling the company forward from the inside out.
President
Kelly Walker
Kristy Kayat is the CFO and founding partner of InsureLine, where she leads financial strategy, reporting, and the head office accounting team. With extensive expertise in real estate, finance, and entrepreneurship – including co-founding Dominion Lending Centres – she has played a pivotal role in InsureLine’s growth and success. She developed a comprehensive training system to onboard new franchisees, ensuring seamless integration and timely compensation. Kayat’s commitment to excellence, her collaborative spirit, and team development continue to drive InsureLine’s financial strength and organizational growth.
Chief Financial Officer
Kristy Kayat
Jonathan Hoey
Chief Underwriting Officer
Jonathan Hoey, chief underwriting officer, brings over 20 years of insurance leadership to Western Financial Group. He leads underwriting and claims strategy, optimizing carrier partnerships and empowering high-performing teams. Hoey is recognized for his collaborative, integrity-driven leadership and has expanded Western’s delegated authority and specialty program capabilities, driving strategic growth and strengthening the company’s competitive edge across Canada.
Chief Underwriting Officer
Jonathan Hoey
Nicky Skinner
Business Development Manager
Nicky Skinner, based in Christchurch, was honoured as NZ Adviser’s BDM of the Year. With over 20 years of banking experience – including roles as bank manager, private banker and senior lender – she brings deep expertise to her work. Skinner supports mortgage advisers with product knowledge and deal presentation skills, focusing on building strong, trusted relationships. Her collaborative approach and dedication make her a valued resource, consistently praised for her guidance and support in helping advisers achieve outstanding client outcomes.
Business Development Manager
Nicky Skinner
Sarah Radonich
Third Party Support Manager
Steph Leeson
Business Development Manager
Margaret Leau-Sulusi
Business Development Manager
Pam Chhabra
Manager – Residential Strata
Sarah Radonich is a third party support manager (relief BDM) at Westpac, building strong relationships with mortgage advisers across New Zealand. With 15 years of banking experience, she supports a wide range of regions and communities, working alongside a team of experienced BDMs. Radonich is known for her responsiveness, collaboration and focus on delivering efficient, results-driven experiences for advisers and their clients, always striving for the best possible outcomes.
Third Party Support Manager
Sarah Radonich
Steph Leeson immigrated from the UK 14 years ago and began her Westpac career as a specialist lender. Now a business development manager, she supports mortgage advisers across Auckland and Northland, offering expert guidance and support. Leeson is highly regarded for her lending knowledge, responsiveness and collaborative approach. Her dedication was recognised nationally as a finalist for the 2025 NZ Adviser BDM of the Year award, reflecting her impact within the third party channel.
Business Development Manager
Steph Leeson
Margaret Leau-Sulusi brings over 20 years of banking experience to her role as business development manager, having started with Westpac in 2005. Her background includes lending support, senior lending roles and branch management. Leau-Sulusi partners closely with mortgage advisers, providing product expertise and strategic guidance to drive strong client outcomes. Known for her collaborative style and responsiveness, she is passionate about building trusted relationships and delivering customer-focused results.
Business Development Manager
Margaret Leau-Sulusi
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Commercial Manager
Stephen McMillan
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Adam Basaldella
Manager – Claims
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Product Manager
Claire Watson
Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager.
As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.
Commercial Manager
Stephen McMillan
“We also maintain open lines of communication with advisers so they know what to expect and can plan accordingly”
Hayley Burgess, ANZ Bank New Zealand
“We’ve invested heavily in resourcing and process improvements to reduce friction and speed up approvals”
Hayley Burgess, ANZ Bank New Zealand
In just 10 years, InsureLine has grown into one of Canada’s largest independent brokerage networks, driven by a model that rewards ownership and autonomy.
In a market that keeps consolidating, the company runs a national network without stripping out local control. Brokerage owners work under one banner and keep ownership. In 2025, InsureLine was named to IBC’s Top Insurance Employers list, a nod to how it treats its people.
Founded on empowerment, the company now spans more than 450 licensed brokers and 150 support staff across the country. Each franchise office is independently owned, a structure that keeps decision-making local and personal.
Performance makes the case, as revenue climbed 32 percent in 2024 and 40 percent YTD in 2025, with client and policy growth tracking at similar rates.
The network writes approximately $370 million in annualized GWP and expects to break its own record again this year. Much of that expansion has come organically, through brokers who join the franchise for freedom, support, and the chance to build equity in their own business.
The company’s anti-consolidation stance has defined its identity. While others merge, InsureLine preserves independence and gives entrepreneurial brokers the systems, technology, and marketing power of a national brand without surrendering control.
With CEO Aly Kanji and President Kelly Walker setting the direction, the company rebuilt its leadership bench, broadened training programs, and improved day-to-day communication across the network.
Kanji keeps an open door to every employee in the network and hosts weekly calls to ensure no one is left out of the conversation. The tone from the top is direct and inclusive, encouraging ideas to move upward as easily as directives flow down.
Innovation also runs through the culture. The launch of Instinctive AI in 2024 gave brokers faster quoting tools, renewal tracking, and automation that raised service quality across the network. The InsureLine Academy supports the people behind that technology with on-demand education, insurer webinars, and workshops that keep brokers current and confident.
InsureLine tracks engagement through regular surveys. In spring 2025, the firm recorded a Net Promoter Score of 88, and 98 percent of head office staff said they were happy with their work environment.
Flexible schedules, hybrid options, and a solid benefits package support retention. The values “Own It, Innovate, Have Fun” show up in daily habits as much as in long-term plans.
With plans to open eight new franchise offices and push past 40 percent annual revenue growth, InsureLine’s momentum shows no sign of slowing. Its model proves that independence, when backed by structure and purpose, can scale, and that culture can be the most powerful growth strategy of all.
IQumulate invests in education and people, which are vital to attracting new business and talent to the company.
“We have long tenures for several of our key staff, including some in leadership positions, and this sound working knowledge of our business, practices and industry provides great insights and a wealth of experience to offer our clients,” says Bastow. “Our new head of sales, Graeme Gordon, formerly manager for New Zealand, joins us in Australia to drive our sales strategy and lead our team to successful outcomes for our clients and our business. We look forward to great things ahead with Graeme as he continues to be active and present in the New Zealand market as well as building sound working relationships and new connections in Australia.”
Clients can also expect a lot from working with IQumulate.
“Through active engagement with our trusted broker network, IQumulate provides relevant information, education and training content,” says Graeme Gordon, head of sales. “Our clients can expect IQumulate to support their business in several ways, providing an understanding of what premium funding solutions are available and how IQumulate can spread the cost of insurance and help borrowers get the right level of insurance cover to free up their cash flow for other expenses or business growth opportunities. Premium funding is often considered a tool for those who simply cannot afford to pay their premiums in full. While this is certainly a significant driver for many, it is also successfully used by profitable companies who use premium funding to manage their cash flows more wisely or better manage their liquidity.”
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