Headquarters:

Ontario

Year founded:

1966

Number of employees:

1,000+

Phone:

1 416 309 8100

Email:

heather.matthews@crawco.ca

Website:

crawco.ca

LinkedIn:

linkedin.com/company/crawford-&-company-canada-inc

“As leaders, we inspire our team, valuing collaboration and spearheading change while sharing our knowledge to mentor the upcoming legal minds”

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CRAWFORD & COMPANY CANADA

Greg Smith

President

Tracy Rogers

Director, Human Resources

Emily Crewe

Chief Operating Officer and Chief Financial Officer

Leadership

Greg Smith is a seasoned insurance executive with 25 years of leadership experience at Crawford & Company, a global leader in claims management and outsourcing solutions for the insurance, corporate, and government sectors. Over the course of his career, he has held various senior leadership roles, contributing across multiple areas including sales, marketing, IT, HR, compliance, project management, and operations. Currently serving as president of Crawford’s Canadian operations, he is responsible for overseeing the firm’s growth and strategic direction in the region. Smith’s diverse experience and leadership skills make him a key figure in the company’s continued success.

President

Greg Smith

Tracy Rogers is the director of human resources at Crawford & Company, bringing seven years of leadership experience in HR within the global claims management and outsourcing sector. Prior to joining Crawford, she spent 10 years in a HR role with an international medical insurance third-party administrator. Rogers’ career also includes experience across a range of roles in the general insurance industry, from administration to sales. Her diverse background and expertise in HR make her a valuable leader, driving effective people strategies and contributing to the success of Crawford's global operations.

Director, Human Resources

Tracy Rogers

Emily Crewe is the chief operating officer and chief financial officer of Arch Insurance Canada, a role she has held since January 2023. She joined Arch Canada in July 2013 as VP of finance and was promoted to CFO in January 2019. With over 20 years of experience in property and casualty insurance, Crewe has held various progressive management positions throughout her career. Prior to her time in insurance, she worked at Deloitte, providing audit services to clients in the technology, manufacturing, and consumer goods sectors. Crewe holds a Bachelor of Business Administration from the Schulich School of Business at York University and is a Canadian CPA.

Chief Operating Officer and Chief Financial Officer

Emily Crewe

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Elizabeth Bull

Senior Vice President, Claims

Elizabeth Bull is the senior vice president of claims at Arch Insurance Canada, a position she has held since joining the company in 2016. With over 30 years of technical and operational experience in the Canadian property and casualty (P&C) insurance industry, she brings a wealth of expertise to her role. She holds a business administration diploma in marketing, along with the prestigious Chartered Insurance Professional (CIP) designation. In addition, Bull has completed Leadership Development Certification from both The Wharton Business School and London Business School, further enhancing her leadership and strategic capabilities in the insurance sector.

Senior Vice President, Claims

Elizabeth Bull

Blake Baxter

Head of Claims and Incident Response

Blake Baxter is an experienced insurance professional with over a decade of expertise spanning insurance, accounting, and the legal sector. A cyber insurance specialist, he has a strong background in building incident response and claims handling functions. He has worked extensively across financial lines claims, including professional indemnity, D&O and cyber and has also gained valuable experience in corporate insolvency, managing complex claims portfolios, liaising with defence counsel and brokers and refining claims handling policies. Baxter joined Emergence Insurance in March 2020 to establish an in-house claims handling and incident response function. This strategic move has given Emergence a competitive edge, providing quicker and more efficient support to clients and helping them recover faster from cyber incidents.

Head of Claims and Incident Response

Blake Baxter

As a national insurance and claims management leader, Crawford & Company Canada was voted as one of the best insurance companies to work for in Canada due to its high employee satisfaction and engagement. The company’s employee-centred culture emphasizes career growth through training, professional development programs, and mentoring opportunities. From day one, it equips team members with the skills and resources they need to succeed, ensuring a motivated workforce consistently providing exceptional service. “We work to retain employees with a strong workplace culture and focus on engagement, measuring and monitoring our progress with employee engagement surveys,” says Tracy Rogers, director of human resources. “These survey results drive executive-level action plans to sustain and improve employee engagement.” To monitor employee satisfaction and engagement, Crawford conducts employee pulse surveys annually. The Fall 2024 survey, completed by 74% of employees, showed that feedback remained positive. As one of IBC’s Top Insurance Employers of 2024, Crawford prioritizes employee satisfaction through initiatives such as recognition programs, revamped bonus plans, annual pay equity reviews, and compensation band adjustments. Benefits are adjusted based on employee feedback, and pension plans are reviewed annually to ensure that the funds offered perform well, while continuous learning and diversity efforts strengthen its inclusive culture. “We want to build strong business relationships that reflect the cultural diversity of local communities,” says Greg Smith, president. “By engaging in relationships with new and diverse suppliers, we further establish our competitive advantage in the marketplace and create a host of benefits for customers and internal and external stakeholders.” In 2025, Crawford plans to roll out a global applicant tracking system to enhance its recruitment processes and streamline talent acquisition worldwide. The company will also revamp its job grading structure and automate its annual pay review process to standardize key human resources processes, improving data consistency and making evaluations more efficient. Under the leadership of a forward-thinking team, the global corporation believes its operational excellence initiative will strategically position it to operate more effectively worldwide. Led by Crawford’s global chief transformation officer, this ongoing project will streamline and enhance internal processes and systems, improving experiences for clients and employees alike. “The program aims to simplify global processes and software, reducing daily complexities and freeing time and resources for high-quality client service,” Greg Smith adds. With a team of over 1,000 professionals, including field and technical adjusters, repair estate experts, lawyers, and other specialists, Crawford operates from nearly 40 offices nationwide. This extensive network and diverse expertise enable the company to provide tailored, client-focused solutions that deliver the best possible outcomes. Its global reach and deep Canadian roots position Crawford to offer everything from high-touch, white-glove service to task-based solutions. In Canada, Crawford’s global technical services team is crucial in mentoring new adjusters and advancing industry knowledge through whitepapers, webinars, and specialized training programs. Clients rely on Crawford for a wide range of services, including its key specialty of loss adjusting and comprehensive third-party administration services, including a dedicated Lloyd’s of London department, accident and health, and workers’ compensation.

“We’re committed to delivering the highest level of service, assuring clients that their welfare is the firm’s utmost priority”

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Nikil Deo

Head of Technology

Gerald Chan

Partner

Nader R. Hasan

Partner

Liane Brown

Partner

Nikil Deo is a seasoned technology professional with over 20 years of experience in the financial services sector, specialising in technology and cyber solutions. Throughout his career, he has witnessed and contributed to the transition from mainframe computing to today’s cloud ecosystem, alongside the evolving landscape of cyber risks. He has been part of several pioneering initiatives, including becoming the first APAC customer for Microsoft’s BPOS cloud offering and helping launch Australia’s first “pay as you drive” product. Now with Emergence Insurance, Deo is excited to apply his extensive expertise to help deliver innovative cyber insurance solutions to the Australian market.

Head of Technology

Nikil Deo

Gerald Chan has been named one of the Top 25 Most Influential Lawyers in Canada (Canadian Lawyer, 2019), one of the Top 50 Trial Lawyers in Canada (Benchmark Litigation, 2023–24), White-Collar Crime/Enforcement Litigator of the Year (Benchmark Litigation, 2023), and Criminal Defence Lawyer of the Year, Toronto (Best Lawyers, 2024). He is a fellow of the International Academy of Trial Lawyers and a faculty member with the National Criminal Law Program. Chan is a bencher of the Law Society of Ontario. He serves as vice chair of the Law Society Tribunal, Appeal Division, and a Trustee of the Law Foundation of Ontario.

Partner

Gerald Chan

Nader R. Hasan, a partner at Stockwoods LLP, practises criminal, regulatory, and constitutional law at both the trial and appellate levels. He is an adjunct professor at the University of Toronto, Faculty of Law, where he has taught courses on the law of evidence and currently teaches a seminar on criminal punishment from a US-Canada comparative perspective. He is a co-author of Search and Seizure (Emond, 2021), Digital Privacy: Criminal, Civil and Regulatory Litigation (LexisNexis, 2018), and Sentencing, ninth edition (LexisNexis, 2017), and an author of numerous articles on criminal and constitutional law.

Partner

Nader R. Hasan

Liane Brown is committed to representing individuals who have suffered serious personal injuries and to families who have suffered the loss of a loved one. Her practice concentrates on personal injury law, including accident benefits, motor vehicle collisions, medical malpractice, occupiers’ liability, product liability and wrongful death cases.

Partner

Liane Brown

Partner

Liane Brown

Ben Irantalab enjoys the complexities of personal injury litigation. His practice is exclusively devoted to representing clients with brain injuries, spinal cord injuries, and severe orthopedic injuries. For him, the cases that require special creativity and thinking outside the box are the most gratifying.

Partner

Ben Irantalab

On a larger scale, HSH handles class action and mass tort lawsuits representing groups of people injured by dangerous products, medications, medical devices, and negligent organizations. The HSH team is known for providing caring and attentive service to clients, and is proud of the firm’s excellent reputation within the legal and medical communities.

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“We will continue to strengthen our service proposition and customer experience as a key differentiator, as we build on the momentum we have achieved to date across multiple business lines and territories,” says McLean. “Our im is to continue to grow our market relevance and strengthen our partnerships with our strategic brokers as we expand our leadership position in key sectors. “We will also continue to invest in talent. We are committed to drawing from the broadest pools of talent, and to creating an environment that attracts and retains stellar employees. We recognise the importance of building teams that are diverse, collaborative, and innovative and are dedicated to cultivating a supportive and inclusive workplace culture in which all our employees can thrive.”

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By partnering with FTA, businesses gain a trusted, reliable ally that’s fully committed to both their success and the protection of their clients.

loss adjusting third-party administration managed repair on-demand services catastrophe response

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Ben Irantalab

Partner

Ben Irantalab

Partner

Ben Irantalab

Partner

Liane Brown

Medals

Financial lines

Management liability

Professional indemnity

Turnaround time – claims

BDM support

Broker communication, training and development

Overall service level

BDM support

Crawford’s unique approach ensures that clients receive efficient, reliable, and innovative solutions for every claims challenge.

Professional indemnity (standalone and combined with general liability for white-collar professionals) Information technology liability Management liability Design and construct liability Public and products liability Associations liability Cyber insurance Excess layers

What FTA covers:

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