Profile
“Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome”
George Louca,
3LANE Finance
Diego Ascani is the CEO of Sedgwick Australia, leading the company’s insurance and non-insurance services across the region. His oversight includes loss adjusting, forensic accounting, third party administration, corporate and health solutions, building consulting, and restoration services.
With over 30 years of experience in the insurance industry, Ascani has held key roles in workers’ compensation schemes in Victoria and New South Wales. His expertise extends to auditing, change management, and claims optimisation for both government and general insurers, having served as a senior consultant and director at Deloitte and PwC. Between 2001 and 2002, he was seconded to the HIH Royal Commission as an expert witness, investigating the claims management practices of HIH and FAI.
As both a lawyer and loss adjuster, Ascani has managed a diverse range of claims, including personal injury, liability, property, business interruption, and fraud across Australia, Asia, Africa, and the Americas. He is deeply committed to mentoring and developing the next generation of insurance professionals. He currently serves as a director on the ANZIIF Board and previously held a board position at the Personal Injury Education Foundation.
His qualifications include a Bachelor of Commerce, a Bachelor of Law and an MBA. He is a qualified solicitor, an associate of the Insurance Institute of South Africa and an affiliate of the Australasian Institute of Chartered Loss Adjusters. Additionally, he is a graduate of the Australian Institute of Company Directors and was recognised on Insurance Business’ Hot 100 list in 2019 and 2023.
Ascani continues to champion industry innovation, professional development and diversity, ensuring Sedgwick remains at the forefront of insurance and risk management solutions.
Level 15, 35 Clarence Street, Sydney, NSW 2000
0410 795 212
diego.ascani@sedgwick.com
au.linkedin.com/in/diego-ascani-bb1013140
sedgwick.com
Diego Ascani
Chief Executive Officer
Sedgwick Australia
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Milestones
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market”
George Louca,
3LANE Finance
2001–2005
2005–2009
2009–2014
2017–2018
Present
Consultant at Deloitte
2001–
2005
Director at PwC
2005–
2009
Head of Insurance at DXC
2009–
2014
COO at Sedgwick Australia
2017–
2018
CEO at Sedgwick Australia since 2018
Present
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
One of his most pressing challenges is incorporating a social media presence into the business, which has already been successful in terms of repeat business and referrals.
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market,” he adds. “My focus is on being more active on Instagram, Facebook and LinkedIn, which increases visibility and reinforces our position as a firm that consistently solves problems and delivers results.”
George approaches his work with passion and commitment and excels at solving problems, working closely with clients, and building something meaningful for them and the business.
A people person at heart, he finds satisfaction in making a difference. He often puts in long hours, not out of obligation, but because he cares about the work and the growth of 3LANE Finance.
However, it has been an intricate process to ensure his team are onboard with his vision. Kuhn places importance of explaining his targets and the blueprint to achieve them.
He adds, “The biggest challenge is getting everyone comfortable with the pace that I’m looking for to drive our buildout and growth. How I deal with it is by being open and transparent, and responsive to questions or concerns. This way, everything gets thoroughly discussed and resolved.”
With almost four decades in the industry, Kuhn has developed methods that have consistently delivered. It is why he has been tasked with so many leadership roles and he intends to maintain his focus on creating more success at Westfield Specialty.
“I think I am and have always tried to be methodical. I look at the big picture yet stay focused on executing the different opportunities or plans that I have in front of me. I don’t get emotional or make emotional decisions.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
George and his team attract and keep clients by delivering tangible results and personalising the process. Most of their work comes from referrals or repeat business, reinforcing that they are doing the right thing. He takes the time to understand what each client needs financially and emotionally and treats their challenges like his own.
“If we do our job well, there’s no reason for them to look elsewhere,” he adds. “Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome.”
He is most proud of building the brokerage from a one-person operation to a six-person team in 2025. That growth was never part of his original plan, but the company took on a life of its own thanks to strong demand, repeat business, and steady referrals.
“I see that growth as a direct reflection of the service we’ve delivered and the trust we’ve earned,” George reflects.
3LANE Finance is known for its expertise in securing commercial finance for various clients, including medical professionals, childcare operators, professional services firms, property investors and small business owners.
MPA named George Louca to its prestigious Top Commercial Brokers of 2025 list, recognising his standout performance by total commercial loan volume over FY24.
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