Profile
“Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome”
George Louca,
3LANE Finance
Shane Brady is an accomplished insurance broking and risk advisory professional currently leading the boutique Melbourne-based advisory firm Stone Lane Broking & Risk Advisory.
With more than 15 years of industry experience, he has established himself as a leading voice within the insurance industry and has demonstrated exceptional leadership across his career. He is passionate about mentoring young professionals and has built a reputation for being willing to help fellow industry peers with risk placements and career progression guidance.
Brady has served on behalf of various industry committees, including the National Insurance Brokers Association (NIBA) and the Australian and New Zealand Institute of Insurance and Finance, mainly focusing on developing the next generation of insurance professionals. His career is decorated with an extensive list of awards, including his first prominent win in 2014, winning the NIBA Young Professional Broker of the Year award for Victoria/Tasmania. He has also been named among Insurance Business’ Young Guns on multiple occasions, won an assortment of Advisr awards in recent years and earned various Insurance Business accolades, including being crowned the 2025 Broker of the Year.
Through these achievements and industry recognition, Brady continues to push the benchmark for broking excellence and has solidified himself as a thought leader within the Australian insurance market.
Suite 3, 405 Nepean Highway, Frankston, Vic 3199
03 9797 4822
shane@stonelane.com.au
linkedin.com/in/shane-brady-4b0572105
stonelane.com.au
Shane Brady
Director
Stone Lane Broking & Risk Advisory
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Bio
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Special Report
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Bio
Milestones
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Bio
Milestones
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market”
George Louca,
3LANE Finance
2009–2015
2017–2020
2021–2022
2023–2024
2025
2009: Commenced insurance career
2013: Finalist – Turks Legal Claims Scholarship
2014: Winner – NIBA VIC/TAS Young Insurance Professional of the Year; Insurance Business’ Young Gun
2015: Insurance Business’ Young Gun
2009–
2015
2017: Insurance Business’ Young Gun
2020: Launched Stone Lane Broking & Risk Advisory; Finalist – Advisr Top Insurance Broker; Finalist – Advisr Thought Leader; Advisr Top Insurance Broker VIC/TAS
2017–
2020
2021: Finalist – Insurance Business’ Young Gun; National Winner – Advisr Top Insurance Broker
2022: Finalist – Advisr Top Insurance Broker VIC/TAS
2021–
2022
2023: Winner – Insurance Business’ Elite Broker; National Finalist – QBE Broker of the Year
2024: Stone Lane moves into new purpose-built offices in Frankston; Finalist – Insurance Business’ Broker of the Year
2023–
2024
Winner – Australia Underwriting Broker of the Year
2025
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
One of his most pressing challenges is incorporating a social media presence into the business, which has already been successful in terms of repeat business and referrals.
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market,” he adds. “My focus is on being more active on Instagram, Facebook and LinkedIn, which increases visibility and reinforces our position as a firm that consistently solves problems and delivers results.”
George approaches his work with passion and commitment and excels at solving problems, working closely with clients, and building something meaningful for them and the business.
A people person at heart, he finds satisfaction in making a difference. He often puts in long hours, not out of obligation, but because he cares about the work and the growth of 3LANE Finance.
However, it has been an intricate process to ensure his team are onboard with his vision. Kuhn places importance of explaining his targets and the blueprint to achieve them.
He adds, “The biggest challenge is getting everyone comfortable with the pace that I’m looking for to drive our buildout and growth. How I deal with it is by being open and transparent, and responsive to questions or concerns. This way, everything gets thoroughly discussed and resolved.”
With almost four decades in the industry, Kuhn has developed methods that have consistently delivered. It is why he has been tasked with so many leadership roles and he intends to maintain his focus on creating more success at Westfield Specialty.
“I think I am and have always tried to be methodical. I look at the big picture yet stay focused on executing the different opportunities or plans that I have in front of me. I don’t get emotional or make emotional decisions.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
George and his team attract and keep clients by delivering tangible results and personalising the process. Most of their work comes from referrals or repeat business, reinforcing that they are doing the right thing. He takes the time to understand what each client needs financially and emotionally and treats their challenges like his own.
“If we do our job well, there’s no reason for them to look elsewhere,” he adds. “Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome.”
He is most proud of building the brokerage from a one-person operation to a six-person team in 2025. That growth was never part of his original plan, but the company took on a life of its own thanks to strong demand, repeat business, and steady referrals.
“I see that growth as a direct reflection of the service we’ve delivered and the trust we’ve earned,” George reflects.
3LANE Finance is known for its expertise in securing commercial finance for various clients, including medical professionals, childcare operators, professional services firms, property investors and small business owners.
MPA named George Louca to its prestigious Top Commercial Brokers of 2025 list, recognising his standout performance by total commercial loan volume over FY24.
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