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Vice president, Crawford & Co.
2005
Ken Tolson on building the future of claims
In an industry known more for caution than disruption, it’s rare to find someone who has spent more than two decades inside a legacy firm and emerged as the founder of its most transformative offshoot. But that’s exactly the arc of Ken Tolson, the CEO of Turvi, a claims-focused InsurTech born from within Crawford & Company.
If there’s one constant that has defined Tolson’s career, it’s curiosity. It’s what led him from architecture school into insurance, through a series of leadership positions across Crawford’s vast operations and now into the founder seat at a startup designed to push the boundaries of claims innovation.
Over his career, Tolson has witnessed many inflection points in the insurance industry. He’s watched the sector wrestle with digitization across every function, from underwriting to claims. Turvi allows Tolson to lean into what he sees as the next great shift: not just digital adoption but intelligent automation – done right.
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Ken Tolson
CEO, Turvi, Crawford & Company
By launching Turvi, Tolson aims to deliver technology-driven solutions that simplify claims management
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2012
2015
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2021
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2012
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2015
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2016
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2019
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2021
Karen Adams
President and CEO at Fundserv
Before becoming CEO of Fundserv, Karen Adams held a variety of leadership roles around the world – and she learned that listening and understanding are key to both providing service and developing talent
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2021
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2012
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2015
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2016
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2019
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2021
Years of Experience
36-year veteran of the Claims and Technology practices within Crawford & Company and subsidiaries
Based in
Atlanta, Georgia
Favorite quote
“audentes Fortuna iuvat”:
Fortune favors the bold
Karen Adams
President and CEO at Fundserv
Career highlight
Before becoming CEO of Fundserv, Karen Adams held a variety of leadership roles around the world – and she learned that listening and understanding are key to both providing service and developing talent
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IN Partnership with
In Partnership with
2005
2015
2017
2019
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2024
Vice president, Crawford & Co.
2005
Senior vice president, accident & health practice, Broadspire
2015
CEO, Crawford, US property & casualty
2017
US president, Crawford, claims solutions
2019
President, network solutions, Crawford catastrophe services
2021
CEO, Turvi – transformation of the P&C claims ecosystem
2024
Milestones
An unlikely entry point
Published June 16, 2025
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Find out more
$18B+
Value of claims managed annually
10,000+
Employees across the globe
17%
Black & African American US employee representation
56%
Proportion of women across the company
45%
Board representation of minorities and women
Turvi is a technology solution and innovation partner for the insurance industry, with a suite of market-ready SaaS solutions that enhance efficiency, accuracy, and customer satisfaction in the P&C claims ecosystem. Headquartered in the Atlanta Tech Village and funded by claims management leader Crawford & Company, Turvi is leveraging AI capabilities to transform the way the industry manages claims, bringing better outcomes for carriers and policyholders through technology.
Company Profile
Find out more
$18bn+
Value of claims managed annually
10,000+
Employees across the globe
17%
Black & African American US employee representation
56%
Proportion of women across the company
45%
Board representation of minorities and women
Crawford has nearly a century of experience in the global loss adjusting space, with over 10,000 employees in over 70 countries. We are the largest publicly listed independent provider of claims management and outsourcing solutions globally. The world's top insurers, brokers, and industry-leading companies trust Crawford's specialized division, global technical services (GTS), to adjust their most complex commercial accounts and claims. Wherever and whenever losses occur, GTS taps Crawford's vast network of employees and colleagues to form a customized, rapid-response team with the elite level of experience needed for the most challenging scenarios.
Company Profile
Find out more
$18bn+
Value of claims managed annually
10,000+
Employees across the globe
17%
Black & African American US employee representation
56%
Proportion of women across the company
45%
Board representation of minorities and women
Crawford has nearly a century of experience in the global loss adjusting space, with over 10,000 employees in over 70 countries. We are the largest publicly listed independent provider of claims management and outsourcing solutions globally. The world's top insurers, brokers, and industry-leading companies trust Crawford's specialized division, global technical services (GTS), to adjust their most complex commercial accounts and claims. Wherever and whenever losses occur, GTS taps Crawford's vast network of employees and colleagues to form a customized, rapid-response team with the elite level of experience needed for the most challenging scenarios.
Company Profile
“It could have taken five or six different companies to accomplish what we’ve been able to do under one roof”
Ken Tolson,
Turvi, Crawford & Company
“The generative and agentic AI revolution is just beginning. But we can’t rush it. We’re focused on specialization, using AI where it makes the most sense, like coverage interpretation, first notice of loss intake, and call center efficiency”
Ken Tolson,
Turvi, Crawford & Company
Tolson’s entry into the insurance world came through a role as a field property adjuster, leveraging his knowledge of construction to assess damage and manage claims. He didn’t expect it to be a long-term fit – but then again, he hadn’t counted on the breadth of opportunity that Crawford would offer.
Over the years, he worked in virtually every major division within the company, including catastrophe response, managed repair networks, and third-party administration through Broadspire. He also took on leadership roles that allowed him to oversee regional operations and guide teams through complex claims environments.
“I’ve always seen Crawford as a services company, first and foremost,” he says. “And in services, your people are everything. I’m most proud of the teams I’ve helped build: smart, driven professionals who challenge me and each other to keep improving.”
Tolson became increasingly involved in steering innovation investments and partnering with startups to bring new capabilities to market. That exposure to both the operational and strategic sides of the business set the stage for his next chapter.
Leading a new venture from the inside out
In early 2024, Crawford carved out its innovation group to incubate promising technologies and foster partnerships beyond its walls. Later that year, Turvi was officially launched, signaling a shift to a more independent identity and a long-term plan to attract outside investment.
Rather than chase full automation, Turvi is focusing on narrow, high-impact applications: interpreting policy language, translating customer service calls, and streamlining intake at first notice of loss. Each function is being broken down and rebuilt through a more intelligent lens, not to replace adjusters but to strengthen them.
Tolson describes it as compartmentalizing AI into “key processes in the claims ecosystem,” each one designed to lift the human element rather than displace it. The agentic tools under development are meant to support judgment-heavy tasks.
“We’re applying generative AI in really targeted spaces,” he says, “like coverage interpretation, translation tools for our call centers, and other day-to-day functions.” The goal is not to flood the system with new complexity but to reduce it. “Through this kind of specialization,” he adds, “we’re going to be able to provide tremendous lift and automation. But our focus is truly on helping adjusters do their jobs, not on replacing their jobs.”
Today, Turvi is building a growing toolbox of SaaS-based solutions focused on digital property claims. That includes acquiring and developing Asservio, which is a tool that acts as a digital eagle eye spotting errors in quality and accuracy; another being Digital Desk, a platform designed to automate and streamline the claims process.
But perhaps most transformative is Turvi’s work in artificial intelligence, specifically generative AI and emerging agentic technologies that support tasks like policy interpretation and call translation.
Tolson says, “We’re building tools to bring speed and accuracy to claims without compromising the customer experience.”
The approach is measured and pragmatic – attributes that Tolson believes are essential when introducing innovation to a traditionally risk-averse industry.
“Insurers don’t move slowly because they lack vision,” he says. “They move carefully because the stakes are high. If you roll out tech that isn’t well thought out, you can do more harm than good – and quickly.”
A thoughtful path to AI integration
Turvi’s approach is informed by years of experience with AI’s earlier iterations. Long before generative models entered the mainstream, Crawford was already leveraging machine learning and computer vision tools. These technologies laid the groundwork for what Tolson now sees as a new, much more powerful frontier.
“The generative and agentic AI revolution is just beginning,” he says. “But we can’t rush it. We’re focused on specialization, using AI where it makes the most sense, like coverage interpretation, first notice of loss intake, and call center efficiency.”
At Turvi, that means compartmentalizing AI into functional areas
where it can support human decision-making, improve productivity, and enhance outcomes for both clients and policyholders.
For all the strategic milestones in his career, Tolson’s story is ultimately rooted in something quieter but no less impactful: staying power. In an age where change often means moving companies, Tolson has built an entire innovation career within a single, evolving parent organization.
“I’ve worked across nearly every division Crawford has,” he says. “That breadth gave me not just experience but perspective.”
What’s kept Tolson at Crawford is the freedom to explore. The ability to move across functions, to take on new challenges, to pursue ideas from concept to implementation, all within one expansive company, have allowed Tolson to maintain momentum without ever feeling boxed in.
Tolson has helped shape how the company allocates capital toward innovation, forging new partnerships and deploying tools designed to streamline operations and elevate customer outcomes – and he’s just getting started.
“It could have taken five or six different companies to accomplish what we’ve been able to do under one roof,” he reflects.
With Turvi, the momentum is only building. What began as a bold idea inside a legacy organization is now a growing platform redefining what’s possible in claims.
To learn more or get in touch, visit turvi.io and follow us on LinkedIn.
“What excites me is figuring out how to implement powerful tools – AI, automation, new workflows – in a way that simplifies, rather than complicates, the experience for the customer,” Tolson says. “That’s where real transformation happens.”