Profile
“Building things is in my blood. I’m a creator and love developing teams and products that can bring concepts to life”
Dax Craig
Pie Insurance
Dax Craig co-founded Pie Insurance in 2017 and is also the firm’s president. Previously, he co-founded and was CEO of Valen Analytics, which he ran for 15 years.
However, his career as a serial entrepreneur began while still a graduate student at Leeds School of Business at the University of Colorado, where he formed Xertex Technologies, a wireless technology company that was acquired by Centurion Wireless Technologies in 2000.
Craig says, “Building things is in my blood. I’m a creator and love developing teams and products that can bring concepts to life. My career has not been by chance. Instead it's progressed because of what I've learned over the years and the challenges I’ve overcome.”
The concept behind Pie Insurance is to provide commercial insurance exclusively to small businesses and to address a critical gap in the market – a lack of adequate insurance solutions for small business owners across the country. This is a demographic Craig can personally relate to.
1755 Blake St, 5th Floor, Denver, CO, 80202
(202) 750 4199
allie.pergram@pieinsurance.com
linkedin.com/in/daxcraig
pieinsurance.com
Dax Craig
Co-Founder and President
Pie Insurance
Read on
Special Report
Home
Bio
Milestones
Profile
Read on
Special Report
Home
Bio
Milestones
Read on
Special Report
Home
Bio
Milestones
“Our team members whom we call Pie-oneers have made Pie my dream business to build. Their dedication, innovation, and hard work have been instrumental in Pie’s success”
Dax Craig
Pie Insurance
2000–2002
2002–2018
2018–present
2018-2021
2022
Vice President, Business Development at Centurion Wireless Technologies
2000–
2002
Co-founder and CEO of Valen Analytics
2002–
2018
2018–present: Co-founder and President of Pie Insurance
2022: Denver Business Journal C-Suite Honoree, founding member of Colorado Inclusive Economy, and advisory board member for the Collins College of Business at University of Tulsa
2018–
present
2018: Began working for Gallagher Bassett as a Motor Claims Consultant
2019: Promoted to Motor Team Leader and held this role for two and a half years
2021: Subsequently appointed as the Property Team Leader
2018-
2021
Promoted to the role of Short-Tail Branch Manager, where he is responsible for the day-to-day operations of the motor, property and recovery teams
Lead Gallagher Bassett’s response to major catastrophic events in the industry, including 2022 floods, COVID-19 and 2019/20 bushfires, for which he received widespread praise both internally and from key clients
Winner of the Gallagher Way Award Q3 2022
Nominated and finalist in a number of other annual awards such as Impact Leader, Process Challenger and Emerging Leader
2022
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
“My connection to our small business customers at Pie runs deep, as I understand firsthand the challenges of starting and maintaining a business. I’ll always carry with me the entrepreneurial spirit and commitment required to build a company. Doing the right thing always means I always put people first and business second.”
Trusting in others is a key strength that Craig has learned throughout his career and it has enabled him to drive Pie forward.
“I do not have all the answers and I’m grateful I can lean on those who do. The more I’ve listened and observed over the years, the stronger a leader I’ve become.”
He explains, “Our team members whom we call Pie-oneers have made Pie my dream business to build. Their dedication, innovation, and hard work have been instrumental in Pie’s success. These Pie-oneers have built a company that not only delivers value to our customers and partners. My team makes it easy to show up every day.”
Craig prioritizes strong bonds with agents, brokers and customers by ensuring Pie’s values are based on integrity, ownership, simplicity, and service are ingrained across the company.
He adds, “We don’t always get everything right, but we do listen to our partners and our customers and ultimately make every decision with their voice in mind.”
Under Craig’s leadership, Pie has grown their partner network to over 4,000 agencies.
A catalyst for Craig is the motivation to change the insurance industry for the better. This and his dedication to what he has built are what marks him out as an outstanding leader.
“I have a responsibility to make it easy and affordable for customers and partners to do business with Pie. I’m also highly motivated to revolutionize the insurance industry and make a meaningful impact,” he explains. “Disrupting a 600-year-old industry is not for the faint of heart and seeing how far Pie has come since we were founded makes it easy to keep going. The rate of our transformation is too exciting to slow down.”
He adds, “We don’t always get everything right, but we do listen to our partners and our customers and ultimately make every decision with their voice in mind.”
Under Craig’s leadership, Pie has grown its partner network to over 4,000 agencies.
A catalyst for Craig is the motivation to change the insurance industry for the better. This and his dedication to what he has built are what marks him out as an outstanding leader.
“I have a responsibility to make it easy and affordable for customers and partners to do business with Pie. I’m also highly motivated to revolutionize the insurance industry and make a meaningful impact,” he explains.
“Disrupting a 600-year-old industry is not for the faint of heart and seeing how far Pie has come since we were founded makes it easy to keep going. The rate of our transformation is too exciting to slow down.”