Profile
“Being true to who we are is key; we are purely a referral-based business. There is zero marketing or advertising”
Adam Rakowski,
Ortus Financial
Canaan Crouch has dedicated 24 years to the environmental industry, with five years in environmental engineering and 19 years specializing in environmental insurance. His extensive experience and specialization have made Jencap a leader in the environmental and energy sector. Crouch is truly an environmental “unicorn” – combining deep technical expertise with the charisma to engage and captivate audiences, which has made him a sought-after broker, speaker, and author.
He specializes in working with a diverse range of clients, including architects and engineers, environmental contractors, construction managers, manufacturing firms, real estate holding companies, and real estate developers. His broad industry knowledge and hands-on approach have earned him the trust of clients across these sectors.
101 Marketside Avenue Suite 404 243, Ponte Vedra, FL 32081
949 534 9105
canaan.crouch@jencapgroup.com
linkedin.com/in/canaan-c-a4b2026
jencapgroup.com
Canaan Crouch
Executive Vice President and Environmental and Energy Practice Leader
Jencap
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“You can’t control the outcome, but you can always control what version of you turns up every day”
Adam Rakowski,
Ortus Financial
2000
2005
2015
2020
2024
Began his career as an environmental consultant and field geologist in California
2000
Transitioned into environmental insurance, spending 10 years refining his underwriting skills at top companies like ACE, AIG, and Sullivan Curtis Monrowi
2005
Co-founded Landmark E&S, a specialized wholesaler for environmental insurance
2015
Sold Landmark E&S to Jencap, marking a pivotal moment in his career – and the rest, as they say, is history
2020
Appointed as Brown & Riding's Executive Director of Specialty
2024
Milestones
Milestones
ELITE WOMEN 2024 JUDGE
“You can’t control the outcome, but you can always control what version of you turns up every day,” he says.
While at the helm of a rapidly growing business and a family that includes two young children at home, Rakowski has learned to manage what he calls a “never-ending list of commitments” that consists of a new team member each month, a new interstate office and two to three new referral partners monthly.
“Our business is a human business, so investing genuine time in every person can be draining on a personal level. Balancing it all is a challenge,” he says. “Simply put, do what you say you will do, and act at all times with honesty and integrity, being respectful and empathetic. The financial outcomes are a byproduct of the human interactions we have.”
Attracting, retaining and delivering exceptional client outcomes and service starts with a sincere interest in their journey and remaining relevant to them as their lives and needs evolve, notes Rakowski. He points out that he and his team put in most of the work upfront in building meaningful relationships, which is a testament to its 99% client retention rate.
He says, “We are clear in the types of clients we work best with and our value proposition. We also look for a cultural alignment with all of our referral partners, and we are acutely aware of our strengths and how different we are from our industry peers.”
Rakowski recently opened a Queensland business and plans a foot in every other capital city. He strives to establish the brokerage as a national business with on-the-ground representation in every state by the end of 2025.