Profile
“Being true to who we are is key; we are purely a referral-based business. There is zero marketing or advertising”
Adam Rakowski,
Ortus Financial
Anurag Batta serves as president of Bridge Specialty Group (BSG), a leading global wholesaler operating in North America, Europe, and Asia.
With over 50 locations, 2,500 team members, and a carrier network of 300, Bridge places over $8.5 billion premium in the marketplace. Batta joined BSG in 2021 as chief operating officer to lead the streamlining of operations and integration of the many distinct brands in the wholesale brokerage segment.
Batta has over 20 years of strategic and operational leadership in the insurance industry. Before joining Bridge Specialty Group, he served as chief operating officer of Zurich North America, where he led strategy, business development, customer experience, marketing, and data analytics functions.
5335 Triangle Pkwy, Peachtree Corners, GA 30092
7868654614
lmilne@one80.com
linkedin.com/in/anuragbatta
bridgespecialtygroup.com
Anurag Batta
President Bridge Specialty Group
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“You can’t control the outcome, but you can always control what version of you turns up every day”
Adam Rakowski,
Ortus Financial
2007
2010–2013
2014–2018
2018–2021
2021–Present
Northwestern University - Kellogg School of Management
2007
Various leadership roles in underwriting, operations, and planning
2010–2013
COO for alternative markets at Zurich North America
2014–2018
2018–2021: EVP and Chief Operating Officer, Zurich North America
2021: Advisory Board Member, B2Z Insurance
2018–2021
2021–2025: COO, Bridge Specialty Group March
2025–Present: President at Bridge Specialty Group
2021–Present
Milestones
Milestones
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“You can’t control the outcome, but you can always control what version of you turns up every day,” he says.
While at the helm of a rapidly growing business and a family that includes two young children at home, Rakowski has learned to manage what he calls a “never-ending list of commitments” that consists of a new team member each month, a new interstate office and two to three new referral partners monthly.
“Our business is a human business, so investing genuine time in every person can be draining on a personal level. Balancing it all is a challenge,” he says. “Simply put, do what you say you will do, and act at all times with honesty and integrity, being respectful and empathetic. The financial outcomes are a byproduct of the human interactions we have.”
Attracting, retaining and delivering exceptional client outcomes and service starts with a sincere interest in their journey and remaining relevant to them as their lives and needs evolve, notes Rakowski. He points out that he and his team put in most of the work upfront in building meaningful relationships, which is a testament to its 99% client retention rate.
He says, “We are clear in the types of clients we work best with and our value proposition. We also look for a cultural alignment with all of our referral partners, and we are acutely aware of our strengths and how different we are from our industry peers.”
Rakowski recently opened a Queensland business and plans a foot in every other capital city. He strives to establish the brokerage as a national business with on-the-ground representation in every state by the end of 2025.