Profile
“Being true to who we are is key; we are purely a referral-based business. There is zero marketing or advertising”
Adam Rakowski,
Ortus Financial
Matt Lynch’s approach to the insurance industry has been characterized by deep curiosity and a never-ending desire to improve professionally. This attitude has allowed RPS’s binding president to reach the upper echelons of the industry.
Lynch’s unwavering optimism is a key component of the Hot 100 member’s success, allowing him to address and overcome challenges.
“I view every situation as an opportunity to learn and grow. I believe in embracing challenges as chances to develop personally and professionally,” he says.
“My strongest professional quality is my positivity, which helps me stay motivated and inspire those around me.”
Believing in the potential of all his employees, Lynch prioritizes mentorship and skills development for junior team members.
“My mindset is centered on the belief that everyone has the potential to be a leader. Leadership begins with attitude and work ethic. I also recognize that no one achieves success alone, so I am always eager to give back and help others succeed in their careers.”
He adds, “Over the past year, I have had the privilege of meeting, training, and working with incredible talent. Watching these individuals grow in their roles and evolve into leaders within the industry has been deeply fulfilling. I believe the youth are the future of the insurance industry, and I am excited to play a role in their development.”
By creating a department armed with the skills needed to thrive in the modern insurance industry, Lynch has been able to keep up with the increasing demands placed on his team.
“The biggest challenge in my current role is keeping up with the speed of the industry, where everyone seems to need something ' yesterday,’” he says. “To address this, I focus on training, developing, and mentoring my coworkers. By empowering them to respond to our customers and handle tasks independently, we can collectively meet the fast-paced demands of the industry.”
Lynch’s passion for insurance has been passed on to his children, whose interests in the industry are inspired by their father’s ability to create meaningful change through the roles he has held.
“My greatest achievement has been seeing some of my children develop an interest in joining the insurance industry,” he explains. “It’s incredibly rewarding to witness their curiosity and enthusiasm for a field that has been so meaningful to me.”
And the continued support from his family has also provided Lynch with a grounding foundation that facilitates his long-term success as an insurance professional.
“My family has been my greatest source of motivation. Everything I do revolves around them – what I’ve learned, what I want to pass on, and what I believe is important,” he notes. “They inspire me to strive for excellence and to leave a meaningful legacy.”
2850 Golf Road, Rolling Meadows, IL 60008
866 595 8413
RPS.Marcomm@RPSins.com
linkedin.com/in/matt-lynch-278bb27
RPSins.com
Matt Lynch
President of Binding
Risk Placement Services
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“You can’t control the outcome, but you can always control what version of you turns up every day”
Adam Rakowski,
Ortus Financial
2007–2008
2013
2015
2016
2024
2007: Joined RPS
2008: Became Area President, Minneapolis
2007–2008
RPS Manager of the Year
2013
Promoted to Regional VP, recognized in Insurance Business America’s Hot 100 2015
2015
Named President of Under Forty organization
2016
Promoted to President of Binding
2024
Milestones
Milestones
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“You can’t control the outcome, but you can always control what version of you turns up every day,” he says.
While at the helm of a rapidly growing business and a family that includes two young children at home, Rakowski has learned to manage what he calls a “never-ending list of commitments” that consists of a new team member each month, a new interstate office and two to three new referral partners monthly.
“Our business is a human business, so investing genuine time in every person can be draining on a personal level. Balancing it all is a challenge,” he says. “Simply put, do what you say you will do, and act at all times with honesty and integrity, being respectful and empathetic. The financial outcomes are a byproduct of the human interactions we have.”
Attracting, retaining and delivering exceptional client outcomes and service starts with a sincere interest in their journey and remaining relevant to them as their lives and needs evolve, notes Rakowski. He points out that he and his team put in most of the work upfront in building meaningful relationships, which is a testament to its 99% client retention rate.
He says, “We are clear in the types of clients we work best with and our value proposition. We also look for a cultural alignment with all of our referral partners, and we are acutely aware of our strengths and how different we are from our industry peers.”
Rakowski recently opened a Queensland business and plans a foot in every other capital city. He strives to establish the brokerage as a national business with on-the-ground representation in every state by the end of 2025.