Profile
“Being true to who we are is key; we are purely a referral-based business. There is zero marketing or advertising”
Adam Rakowski,
Ortus Financial
George Sella is co-leader of Brown & Riding’s national construction practice, a knowledgeable and dedicated team of construction experts across the country, specializing in casualty, property, environmental, and professional liability.
Together, they are adept at placing general and excess liability policies (including annual, project specific, OCIP/CCIP, builder’s risk, and professional liability) and commercial and residential wrap-ups.
Sella has a strong specialization in construction and real estate, with a focus on project business. He has been heavily involved with the placement of projects nationwide, ranging from industrial plants, highway expansion projects, museum expansion and remodeling, hotels, and mixed-use projects, as well as condo and apartment projects across the country. He is constantly expanding his knowledge base in the construction arena and stays abreast of changes in the legal climate.
Sella joined Brown & Riding in 2010 after graduating with a double major in risk management & insurance and managerial finance from the University of Mississippi. Starting in an entry-level role, he quickly demonstrated his capabilities, earning a promotion to associate broker within one year. After two more years, he advanced to broker and became a principal in 2015. At the time, he also became the youngest shareholder in the company’s history, achieving this milestone in just five years.
3333 Piedmont Road NE, Suite 725, Atlanta, GA 30305
213 593 3456
gsella@brcins.com
linkedin.com/in/george-sella-iii-101b4375
brownandriding.com
George Sella
Principal, Senior Vice President,
National Construction Practice Co-Leader Brown & Riding
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Bio
Milestones
“You can’t control the outcome, but you can always control what version of you turns up every day”
Adam Rakowski,
Ortus Financial
2010
2015
2018
2023
2025
Began his insurance career at Brown & Riding
2010
Became a Brown & Riding shareholder and principal
2015
Honored as a winner of Insurance Business America’s Young Guns award, highlighting the industry’s rising stars
2018
Named to the Hot 100 list by Insurance Business America
2023
Appointed national construction practice co-leader at Brown & Riding
2025
Milestones
Milestones
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“You can’t control the outcome, but you can always control what version of you turns up every day,” he says.
While at the helm of a rapidly growing business and a family that includes two young children at home, Rakowski has learned to manage what he calls a “never-ending list of commitments” that consists of a new team member each month, a new interstate office and two to three new referral partners monthly.
“Our business is a human business, so investing genuine time in every person can be draining on a personal level. Balancing it all is a challenge,” he says. “Simply put, do what you say you will do, and act at all times with honesty and integrity, being respectful and empathetic. The financial outcomes are a byproduct of the human interactions we have.”
Attracting, retaining and delivering exceptional client outcomes and service starts with a sincere interest in their journey and remaining relevant to them as their lives and needs evolve, notes Rakowski. He points out that he and his team put in most of the work upfront in building meaningful relationships, which is a testament to its 99% client retention rate.
He says, “We are clear in the types of clients we work best with and our value proposition. We also look for a cultural alignment with all of our referral partners, and we are acutely aware of our strengths and how different we are from our industry peers.”
Rakowski recently opened a Queensland business and plans a foot in every other capital city. He strives to establish the brokerage as a national business with on-the-ground representation in every state by the end of 2025.